Census 2050 Hispanic Population Projections

WASHINGTON – (NoticiasWire.com) – The nation’s Hispanic and Asian populations would triple over the next half century and non-Hispanic whites would represent about one-half of the total population by 2050, according to interim population projections released today by the U.S. Census Bureau.

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Latinos 11:18 AM

Clear Channel Multicultural Sales and Marketing

BUSINESS WIRE - Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Today, Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company's presence in the nation's largest Hispanic and African American markets.

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Latinos 10:48 AM

InPhonic Launches Viva Liberty

InPhonic, Inc. announced that it will launch Viva Liberty, a Spanish language version of its popular Liberty Wireless MVNO pay-as-you-go wireless service, targeted exclusively for Hispanics in the United States.

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Latinos 05:09 PM

Hispanic-Owned Businesses Will Grow IP Telephony Technologies

Avaya Inc. presented findings of a study that examined the business characteristics of Hispanic-owned small and medium businesses in the United States.

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Latinos 05:07 PM

Beech-Nut new creative by LatinWorks

LatinWorks Marketing is launching a new creative campaign for award-winning baby food company, Beech-Nut Nutrition Corp. The launch spot, titled "Grandmothers" hits the air this week on Univision, Telefutura and Telemundo network stations.

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Latinos 05:05 PM

Hispanic Population Growth Trend 2003

Nearly half of the 9.4 million American residents added since 2000 has been Hispanic, the Census Bureau said. The Hispanic population growth was almost equal between immigrants and those already here. Second and third generation Hispanics accounted for 867,000 births over the most recent 2002-2003 report, compared to 662,000 immigrants arriving.

Latinos 04:27 PM

ChevronTexaco targets Hispanic trucking community

ChevronTexaco Global Lubricants (CTGL), a leading provider of heavy-duty engine oils, lubricants and coolants, today introduced an on-going initiative to reach out to the growing Hispanic trucking community, which constitutes 15 percent of the nation’s 3.2 million truck drivers.* ChevronTexaco Global Lubricants is instituting bilingual (Spanish and English) labels on most of its commercial products. www.chevrondelo.com

Latinos 04:26 PM

Bilingual Labels to Reach Hispanics

Wineries are using bilingual labels in order to reach Hispanic Market. Only 2.5 percent of the estimated more than 53 million U.S. wine drinkers are Latino according to the Wine Marketing Council. Surveys show the number of Latinos consuming wine is growing faster than other ethnic groups. Modesto Bee

Latinos 04:20 PM

AOL/Roper ASW 2004 Hispanic Internet Study

The study shows that 65 percent of the 13 million Hispanics who use the Internet say that it represents their main content source for information about products and services they want to purchase.

Latinos 04:12 PM

Southwest Airlines - Online in Spanish

Southwest Airlines launched its Spanish booking engine available at www.southwest.com/vamonos where Customers can make their flight reservations entirely in Spanish on the Internet. With the online booking tool, travelers can take advantage of Southwest’s low air fares and frequent flights en español (in Spanish).

Latinos 04:11 PM

U.S. Small Business Administration

The U.S. Small Business Administration has published four new brochures in Spanish designed to provide its Spanish-speaking customers with additional, easy-to-use information about basic entrepreneurship and SBA resources.

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Latinos 04:07 PM